John Gordon has been an innovator in online engagement for over 15 years, with extensive experience developing integrated communications strategies for not-for-profits, political candidates and socially-minded businesses. Prior to being the VP of Digital at Fenton, John worked for Spitfire Strategies, Girl Scouts of the United States of America, and Carol/Trevelyan Strategy Group. Gordon has worked with clients such as the Robert Wood Johnson Foundation, NRDC, and the Nature Conservancy to use new media to drive supporters, win campaigns and build capacity. While at Spitfire, John worked on a comprehensive step-by-step guidebook to help non-profits plan public policy, advocacy, and social marketing campaigns. His innovative efforts have been recognized with multiple Webby, Pollie and Golden Dot awards.