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Riverkeeper and Whole Foods Market Promote Tap Water for Clean Water Week

For Immediate Release: February 20, 2009
Contact: Andrea Kott, Riverkeeper
914-478-4501 x239
[email protected]

Riverkeeper and Whole Foods Market® Promote Tap Water for Clean Water Week
New Yorkers will be learning about their world-class tap water from the experts—Riverkeeper—at their local Whole Foods Market throughout the week of 2/23 – 2/27

New York, Feb. 20, 2009 – In recognition of Clean Water Week, Feb. 23-28, Riverkeeper and Whole Foods Market are teaming up for the Tap Water Awareness Project, a collaborative effort designed to educate consumers about the high quality of NYC’s tap water.

Riverkeeper—the leading protector of the NYC Watershed—will have representatives at 5 different Whole Foods Market stores conducting blind taste tests where visitors can test their ability to distinguish between bottled water and NYC’s finest. They will also share information on the NYC Watershed, the upstate source of New York City’s drinking water, and provide guides on how to read your water report to determine if you need a filter in your home.

New York City tap water, which flows unfiltered from reservoirs in the Catskill Mountains and Westchester County, is some of the finest in the world. It is also far less expensive than bottled water, a plus in these tough economic times.

Riverkeeper’s tap water advocacy focuses on increasing the availability of tap water in public and institutional settings and passing legislation to properly fund and maintain our local and national water infrastructure. Riverkeeper also focuses on land preservation and pollution controls within the watershed.
To further promote the campaign, Whole Foods Market is selling Riverkeeper’s “I Bottle My Own” reusable stainless steel bottles. 100% of the proceeds go to support Riverkeeper’s work in the watershed.

Riverkeeper representatives will be conducting blind taste tests at the following Whole Food Market stores:

Monday, Feb. 23: Tribecca store from 11:30am to 2pm; White Plains store from 5pm to 8pm
Tuesday, Feb. 24: Chelsea store from 11:30am to 2pm
Thursday, Feb. 26: Columbus Circle store from 5pm to 8pm
Friday, Feb. 27: Bowery store from 5pm to 8pm

Riverkeeper is an independent member-supported environmental organization. Riverkeeper’s mission is to protect the Hudson River, and its tributaries, and the New York City drinking water supply.
For more information, please visit

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